In an increasingly crowded marketplace product customization has become the catch phrase of the day. If Gwen Stefani and J-Lo can “design” their own clothing lines why shouldn’t we be able to pick a few color swatches and make our own products? Now you can take your bling to a whole new level by designing your own tailor made Ferrari through the company’s Ferrari Atelier program.

This new effort will allow you to have your new Ferrari 612 Scaglietti, made just the way you want it. You can take a trip to Maranello, Italy where they’ve been handcrafting these babies since 1947. In their salon, you will sit down with a specialist to discuss your specific needs, look at leather samples, check out different seating styles, choose your matching handmade luggage, & much more. At the end of the process you will drive off in your one of a kind roadster and since you designed it yourself you might as well use your name as the model plate on the back. In fact, Ferrari Tumino has a nice ring to it.