Apple Ads Re-Purposed in SF06.10.10   |   Posted in: Tech   |   By: Toshi Jones
In the wee hours of June 7th a few staunch supporters of porn took to the streets. In true Adbusters form these San Francisco natives, armed with custom designed stickers, re-purposed Apple iPad advertisements to include content currently prohibited from iPad’s app store, porn. The aptly labeled “Freedom from Porn” campaign plays on Steve Jobs explanation for Apple’s move toward censorship.
This follows weeks of debate aurrounding Apple’s developer agreement restrictions to “materials . . . that in Apple’s reasonable judgment may be found objectionable; [eg] materials that may be considered obscene, pornographic or defamatory.” Jobs has been engaged in very public, very heated exchange with Gawker contributor Ryan Tate regarding this matter in Jobs is quoted as saying “You might care more about porn when you have kids . . .”
While many of us might agree with Jobs in principal, this seems an unlikely foundation for limiting a tremendously profitable industry from expanding into iPad territory. It is far more likely Apple’s decision to restrict content is a matter of control and positioning against competitors like Google. In either case the public is speaking out in favor of the adult industries. So the question we must ask ourselves is…where do our loyalties lie.