They had us with their tag line alone. It also doesn’t hurt that these guys are stylizing the least expected accessory, socks. No one said it better than Nathan Lane in the movie The Birdcage, “One does want a hint of color.” So often we put too much effort on our outer footwear when it could be our inner footwear that makes the difference. Ashi Dashi, translated as stick out your feet, is bringing us sassy footwear with a splash of humor. Evidenced by lines like “Kick the Habit” and patterns modeled after the human intestine. Launched just a week ago, Ashi Dashi is off to a great start.

Big thanks to Aaron, our style guru, for the heads up.

Japanese designer Tatsuya Maemura’s creations are those of a child like imagination. The Socky Booty Shoe integrates various attributes of common shoes and reworks them into a stylish yet playful solution. Most wardrobe choices are based on external forces, such as weather and destination, these fit most any situation outside of the unexpected snow storm.