Considering their reputation with publicity and interviews, I wonder how many Pitchfork executives it took to convince Radiohead to do an exclusive performance for the newly launched station. Needless to say I was pleased to see the video up. Radiohead is as sharp as ever and look to be happily promoting their new album. Click here to view the full video on Pitchfork.tv
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Remember back when MTV played music? Have you even been alive that long? In a move that seems to be riding an inevitable trend of the collision of internet and television, indie music site Pitchforkmedia.com is launching an “Online Music Channel” april 7th at Pitchfork.tv
While we’re not exactly sure how an online music channel is different from a website (does that make YouTube.com and online video channel?), but it appears they will have the ability to watch video fullscreen and make your own playlists. Pitchfork is widely respected as the source for indie music on or offline and will be making available full-length feature films, vintage concerts, and music DVDs free of charge.
“From the Pixies’ 2004 reunion tour film LoudQuietLoud and Todd Phillips’ notorious GG Allin documentary Hated, to Jimmy Joe Roche & Dan Deacon’s acid-drenched visual art piece Ultimate Reality, Pitchfork.tv will highlight a different film each week in its entirety.”
Congrats indie kids you finally got your wish, but you might as well shave the mustache now because once this blows up everybody’s going to be sporting one.