When we walked into the grocery store a few weeks back and saw that Pepsi had new labels and a new logo we raised ourselves an eyebrow and moved on. Over the next week we chuckled to ourselves as we saw Sierra Mist, Tropicana, and several other Pepsi brands had received a similar (ahem) makeover.
But after we saw the BREATHTAKING Design Strategy guide the Arnell Group did to explain the new Pepsi logo we just about fell over and giggled ourselves to death. Kudos to the Arnell for being able to sell such a tremendous farce to to Pepsi Co. Just curious, did you have your interns put this thing together the night before your presentation or what? You guys have some serious Jedi mind trick shit going on if Pepsi paid a million for this with a smile.
For those of you who’ve never pitched a rebrand, it’s fairly common to show a new logo to a client photoshopped on to a product, the side of a delivery van, or on a billboard. It’s also fairly routine to show previous generations of the logo with your proposed one at the end to show the evolution of the brand.
But this? THIS IS COMEDY GOLD! It compares Pespi’s logo to the gravitational field of the Earth, the Mona Lisa, and The Parthenon. It’s the advertising equivalent of ousted Illinois governor Rod Blagojevich comparing his struggle to Nelson Mandela and Ghandi.
Apparently we weren’t the only ones who found this amusing, as someone was kind enough to upload it and pass it around for all to share. If you’d like to view the hilarity for yourself you can download it form the links below-

http://bunnitude.com/misc/files/pepsi_gravitational_field.pdf

http://sharebee.com/4c9ba6b1

mirrors: http://www.filefactory.com/file/afhfd33/n/PEPSI_GRAVITATIONAL_FIELD_pdf

http://drop.io/pepsipdf