Since we don’t see a lot of innovation happening in the world of surfboard design we were happy to find this new cardboard-core design developed by Mike Sheldrake. Aside from the innovative construction, we love the honeycomb pattern produced by the crisscrossing lattice work of the laser cut cardboard framework. While surfboard construction hasn’t evolved tremendously over the last half century, product and industrial design certainly have. In recent years, corrugated paper construction has become the medium of choice for its light weight, flexibility and relative strength. While many traditional surfing enthusiasts will probably raise an eyebrow most industrial designers will probably wonder why this hasn’t happened sooner. Read the rest of this entry »