The name Jacuzzi may conjour memories of cold suburban evenings, but the newest offering from Jacuzzi may change that impression. Jacuzzi recently partnered with the Italian design firm Pininfarina (of Ferrari fame) to create the sleekest tub we have seen yet. The “Alpha” tub is a sexy state-of-the-art whirlpool machine that seats two and contains overhead lighting, hydro-massage technology and a radio, providing you with a fun and unique bathing experience. What Jacuzzi was seeking from Pininfarina was the sense of craftsmanship and sex appeal that the Ferrari has and we think the “Alpha” tub fits the bill.

In an increasingly crowded marketplace product customization has become the catch phrase of the day. If Gwen Stefani and J-Lo can “design” their own clothing lines why shouldn’t we be able to pick a few color swatches and make our own products? Now you can take your bling to a whole new level by designing your own tailor made Ferrari through the company’s Ferrari Atelier program.

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