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PUMA put together this nice spot. It’s somewhat reminiscent of a fantastic White Stripes video by Gondry. Beautifully choreographed and executed.
–Via Wooster Collective
When we walked into the grocery store a few weeks back and saw that Pepsi had new labels and a new logo we raised ourselves an eyebrow and moved on. Over the next week we chuckled to ourselves as we saw Sierra Mist, Tropicana, and several other Pepsi brands had received a similar (ahem) makeover.
But after we saw the BREATHTAKING Design Strategy guide the Arnell Group did to explain the new Pepsi logo we just about fell over and giggled ourselves to death. Kudos to the Arnell for being able to sell such a tremendous farce to to Pepsi Co. Just curious, did you have your interns put this thing together the night before your presentation or what? You guys have some serious Jedi mind trick shit going on if Pepsi paid a million for this with a smile.
For those of you who’ve never pitched a rebrand, it’s fairly common to show a new logo to a client photoshopped on to a product, the side of a delivery van, or on a billboard. It’s also fairly routine to show previous generations of the logo with your proposed one at the end to show the evolution of the brand.
But this? THIS IS COMEDY GOLD! It compares Pespi’s logo to the gravitational field of the Earth, the Mona Lisa, and The Parthenon. It’s the advertising equivalent of ousted Illinois governor Rod Blagojevich comparing his struggle to Nelson Mandela and Ghandi.
Apparently we weren’t the only ones who found this amusing, as someone was kind enough to upload it and pass it around for all to share. If you’d like to view the hilarity for yourself you can download it form the links below-
http://bunnitude.com/misc/files/pepsi_gravitational_field.pdf
mirrors: http://www.filefactory.com/file/afhfd33/n/PEPSI_GRAVITATIONAL_FIELD_pdf
The Spring/Summer 2008 ad campaign for Italian designer Luciano Carvari is the product of a collaboration between photographer Yuriy Balan and the Ukrainian ad agency Kinograf. Balan’s photography is most recognizable from his contributions to Elle magazine here in the US, he has also photographed campaigns for Helen Marlen and Andre Tan. The Carvari lines are primarily sold in the Ukraine.
Lots more photos after the jump. Caution to readers, some of these photos may not be suitable for some work environments.
23 year old Gianluca Fallone, a young Argentinian illustrator and designer, has already accomplished much in his short career. Beautifully fluid motion graphics and inspiring & very detailed illustrations, for Cartoon Network, Mtv, and Pungaâ„¢, are sprinkled throughout his stunning portfolio.
“I love type and design, and particularly when they are both present,” Fallone says. We couldn’t agree more!
More pix after the jump
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ADDENDUM: Apparently this is hoax. According to Wired, Skullphone paid Clear Channel to put up his work rather than hacking their network. So much for street cred pal, I think it’s fair to says your days as a street artist are done.
Graffiti is apparently going high tech these days. Street artist Skullphone found a way to hack several Clear Channel Billboards in Los Angeles and insert his own art into them. While this won’t last as long as spray paint, you could potentially tag every electronic billboard in America at once. How’s that for street cred?
Thanks to the punx over at Swindle for the tip
A sideways glance; fluttering eyelashes; a slow drag from a cigarette. Every moment in Dan Martensen’s photography has a brief, ephemeral quality, yielding the sense that the image, much like the moment itself, won’t last but a second longer.
Born in Pleasantville, New York, Martensen has remained loyal to his native NY despite attending RISD in nearby Rhode Island. However, despite his East Coast roots, his beautiful images (mostly of equally beautiful women) reveal a transcendent understanding of the importance of capturing the moment.
Check out the rest of the photo’s after the jump.
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An uncut and unedited interview with Steve Jobs about his experience working with Paul Rand while developing the logo for Next. It is as interesting to watch Steve Jobs answer the questions as it is to learn about the graphic design giant. Read the rest of this entry »
Model turned Photographer, Robert Jaso, is a highly sought after man in the world of fashion. Years before his eye-catching photography portfolio, Jaso accidentally stumbled into the world of modeling. After much soul searching and fashion know-how, he turned permanently to a career in fashion photography. His experience in front of the camera comes through in his experience behind it. He knows what models, stylists, and make-up artists are capable of achieving and pushes them to stretch the envelope. Jaso’s use of color and texture are absolutely fantastic, especially when it comes to promoting a product.
Have a look at a ton of amazing photos after the jump.
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British/Illustrator Si Scott dazzles us with swirls and curls that we swear are moving even though we know they are standing still. With work for BBC, Nike, and Paul Smith apparently we aren’t the only ones that are impressed. If you love what you see, as much as we do, you can pick up one of his prints at Soma Gallery.
To see more photos, click read the rest of this entry.
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Russian illustrator and artist Evgeny Kiselev has a fun, energetic style that looks like a party is about to explode out of the paper. His highly detailed ilustrations have appeared on brands all over the world and he’s a computer arts fav. This kind of work reminds us that there are artists in corners of the world we’d never expect, yet we seem to relate to them like they live next door.
You can get prints of his work (including the piece shown above) from poster lounge.
Click “read the rest of this article” for more photos.
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