Lonny: Lifestyle Mag Resurrected11.6.09   |   Posted in: Modern Home   |   By: Toshi Jones
Tags: Design Sponge, Domino, Interior Design, Lonny Magazine, Michelle Adams, Patrick Cline, Photography
Newly launched Lonny Magazine experienced some slight growing pains yesterday going down for a bit after, style guru, Gwyneth Paltrow gave props in her November GOOP newsletter. This fresh of the virtual presses lifestyle mag is the brainchild of veteran blogger/designer Michelle Adams and photographer Patrick Cline who’ve named it as a nod to their two fave cities, London and New York. Their fresh take on web editorial utilizes the click/drag web mag format and maintains traditional two page spreads. The two earned their periodical chops at Domino Magazine which closed in 2008. While advertising is definitely driving this machine, the vivid photography and pointed articles outweigh the many full page ads. They have even tapped Design*Sponge’s Grace Bonney for their premier issue, giving us an inside look into her Brooklyn abode. We eagerly await the next issue, which is slated to hit the web early December. Until then we’ll keep enjoying Michelle’s blog M.A Belle and Rubie Green, where she currently sells her wares.