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Uniform Wares Wrist Watch – The Swatch Of Now

06.21.10   |   Posted in: Fashion   |   By: Nils de Mol van Otterloo
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In 1983 I was strutting my stuff in a Benetton pull-over and acid-wash jeans, listening to Houdini “Escape” on my Sony Walkman, and if you had to ask I always knew what time it was because of my Swatch Watch. I was one of the fortunate few who had one of the the first series of Swatches, pictured below. Little did my 8 year-old self know that this very watch would be worth $2000 Buckaroo Banzais in less than 20 years.

As much as I might like to kick myself for not recognizing the collectible nature of 1980′s plastic kitch, I try to remind myself that I was, am and hopefully will continue to be a creature rooted in the now. For this reason I feel a sense of joy by the Uniform Wares line of minimalist wristwatches that harken back to those days of sunny nostalgia. No more will I require my cell phone to tell me what time it is. So uncivilized. I long for the days when a man could be judged by his timepiece, and as everything old is new again I see that I may get my wish.

2 Responses to “Uniform Wares Wrist Watch – The Swatch Of Now”

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