Uniform Wares Wrist Watch – The Swatch Of Now06.21.10   |   Posted in: Fashion   |   By: Nils de Mol van Otterloo
Tags: 1980's style, retro, retro wristwatch, SWATCH, Uniform Wares, wristwatch
In 1983 I was strutting my stuff in a Benetton pull-over and acid-wash jeans, listening to Houdini “Escape” on my Sony Walkman, and if you had to ask I always knew what time it was because of my Swatch Watch. I was one of the fortunate few who had one of the the first series of Swatches, pictured below. Little did my 8 year-old self know that this very watch would be worth $2000 Buckaroo Banzais in less than 20 years.
As much as I might like to kick myself for not recognizing the collectible nature of 1980′s plastic kitch, I try to remind myself that I was, am and hopefully will continue to be a creature rooted in the now. For this reason I feel a sense of joy by the Uniform Wares line of minimalist wristwatches that harken back to those days of sunny nostalgia. No more will I require my cell phone to tell me what time it is. So uncivilized. I long for the days when a man could be judged by his timepiece, and as everything old is new again I see that I may get my wish.