Prada’s Trembled Blossoms
04.4.08 | Posted in: Fashion | By: Toshi JonesTags: Cocorosie, James Lima, Prada
Last year Prada unveiled their youthfuly illustrated and fairytale inspired Spring/Summer 2008 line and have now followed up with a beutifuly animated short which they debuted in New York on March 19th. Set to music by Cocorosie and directed by James Lima, this piece is an intesting departure from conventional fashion marketing.
Prada’s Fairy Bag
April 4th, 2008 at 7:13 am
This is just my opinion, but that was a really poor concept and the illustration work for the animation looked amateur. It felt like I was watching some animation from the early 80’s, which don’t get me wrong, I love the 80s stuff, but I imagine that was not their goal. But thanks for sharing.
April 4th, 2008 at 8:59 am
I’ve added a picture of the Fairy Bag which Prada introduced for Spring/Summer 2008. It seems the illustrations in the video reference the illustration on their new hand bags and the patterns in the fabrics.
I would agree that the concept was not very strong. I think this was Prada’s attempt at generating a viral buzz around their new line. So much is the case that they threw a preview party for the video alone.
April 4th, 2008 at 9:30 am
Right, there’s no lack of good animators out there who would DIE to do a piece for Prada. South Park just did their heavy metal episode, I was waiting for Kenny to stumble into this at any moment.
April 4th, 2008 at 10:55 am
to you above posters, you need to give credit to the artist, james jean. he is one of the most talented illustrators of our generation. his work is absolutely AMAZING. take a look at the wallpaper he designed for the boutiques in soho and beverly hills. I believe that your views on the video will then change.
http://www.jamesjean.com/
*click on WORK and then PRADA I
then do yourself a favor and browse the entire site. you will not be disappointed.
April 8th, 2008 at 9:12 am
I had a chance to check out jamesjean.com and enjoyed the work