The Seed is an animated journey through the life of an apple seed. Funded by Adobe through their agency (Goodby, Silverstein & Partners), John Kelly was given free reign to create a piece to promote their new version of software, Adobe CS4.

Story and direction : Johnny Kelly
Production manager: Jo Bierton
2D animation: Michael Zauner
3D animation: Eoin Coughlan

Paper modeler: Elin Svensson
Assisted by: Anna Benner
Stop frame DOP: Micolaj Jarosewicz
Stop frame animation: Matthew Cooper
Compositing: Alasdair Brotherston

Music: Jape
Sound supervisor: Mike Wyeld
Foley artist: Sue Harding

Executive producers: Charlotte Bavasso, Chris O’Reilly
Producer: Christine Ponzevera

Agency: Goodby, Silverstein & Partners
Creative director: Keith Anderson
Associate Creative Director: Tony Stern
Associate Creative Director: Frank Aldorf
Art director: Johan Arlig
Copywriter: Steve Payonzeck
Art director: Karishma Mehta
Copywriter: Gregory Lane
Interactive Producer: Stella Wong
Art Buyer: Jenny Tai