The Cloud06.27.08   |   Posted in: Art & Design, Tech   |   By: Andrea Tumino
Tags: Art & Design, Massachusetts Institute of Technology, Pitti Immagine, Tech, The Cloud
The Cloud is an organic sculptural landmark that responds to human interaction and expresses contextual awareness by using hundreds of sensors and over 15,000 individually addressable optical fibers. Capable of detecting presence and engaging with users through its multi-fiber touch interface, The Cloud can interact with individuals as well as the local neighborhood and beyond. It can respond to the mood of the city or react to the latest football scores, fostering connections between trade-show visitors, the city, and its residents. This amazing sculpture is located in downtown Florence outside the Fortezza da Basso and part of the “Redesigning Fashion Trade Shows” project launched with MIT Mobile Experience Lab back in January 2007. This long term project will creatively rethink the trade show concept and will propose innovative technologies, perspectives and sensory experiences for fashion trade shows.