Target to Unveil Bullseye Bodegas09.10.08   |   Posted in: Art & Design, Fashion, Modern Home   |   By: Toshi Jones
Tags: Anya Hindmarch, Christine Lemiex, Dean Harris, Johnathan Saunders, Michael Graves, Target
Michael Graves and Dean Harris for Target
The chicest of big box retailers has gone boutique. Target has been prepping 4 micro locations which will open this Friday September 11th. Target currently has no locations in Manhattan proper, most likely due to the cost of real estate so the “Bullseye Bodegas” are stirring up quite a buzz. Playing the name off New York’s many existing bodegas, these high design versions of the retailers traditional locations will undoubtedly fare well in areas like SoHo and the East Village.
Target’s new Design for All strategy has definately played well among the X and Y generations. The very same strategy that brought designers like Isaac Mizrahi, who houses his Target line in a NY boutique, to the company is now bringing a much wider array of design talent. Last week we covered John Derian’s new home accents line for Target. While his are among the best bang for your buck buys in the series, industrial designer Michael Graves, Dwell Studios founder Christine Lemieux, handbag designer Anya Hindmarch, and fashion designer Jonathan Saunders have all come together by way of big savings and good design.
Since these stores are slated to only last a few days, or until the stock runs out, and we won’t be in NY this week or next, we regrettably will be unable to attend the extravaganza. All of the new items displayed in the stores will be available online and will eventually make it out to stores across the US.
Jonathan Saunders for Target
Christiane Lemieux – DwellStudio for Target
Anya Hindmarch and Sigerson Morrison for Target