State of the Design Blogosphere- KanyeWest.com03.15.10   |   Posted in: Art & Design   |   By: Neu Black
Tags: Blogging, Interactive Publishing, Kanye West
Just to get this out of the way- Yes we know, Kanye West is crazy. That said, we have a lot of respect for Kanye for taking chances chances with millions of people watching. While the results usually fall towards either utterly amazing or disastrous, they are almost always worth watching. Hence we wanted to take a moment to talk about Kanye’s newly redesigned site.
While Kanye west is obviously a musician frost and foremost, he decided to make KanyeWest.com a forum for art and design, with no mention of records, tour dates, or any other self promotional information. This is a very bold move for a pop star and one we endorse whole heartedly. This is yet more evidence in West’s active interest in being a cultural artiber and influencer. A move that would only make pop stars like Miley Cyrus or Justin Timberlake look ridiculous.
But KanyeWest.com isn’t just daring site for a musician. In true we’re-not-sure-if-he’s-crazy-or-a-genius form, West breaks with standard publishing (blogging) formats. This site has no advertising, so in it’s current format it can’t generate revenue. The navigation is invisible until you roll over it, and then fades after a few seconds. Our favorite part of this site however, is the large scale use of photography and video. This clip from the film “Eyes Wide Shut” is one of the largest embedded video’s we’ve seen to date. While we’re not 100% sold on the giant frames around the photo’s, we’ll admit the work well for the likes of artists such as Alexander McQueen. We’ll take a wait and see approach however as West starts to get back to artists like Takashi Murakami.
All in in all, this is a very daring project for 2010, but we wouldn’t be surprised to see many of these elements incorporated on a broader basis over the coming years. have a look for yourself at KanyeWest.com
One word of warning, some of the material on this site is NSFW.