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Playboy Re-brand

12.28.09   |   Posted in: Art & Design   |   By: Kellis Landrum
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alex-cornell-playboy

If you’ll recall a little while back we posted on the spicy new look of playboy.co.uk as both an exciting interpretation of a print magazine in online form, as well as a nod to the classic style of 60-70′s era.
As a result we were quite pleased when we caught a glimpse of the in class re-brand study by MFA student Alex Cornell. Though this takes Playboy in a significantly different direction business wise, it’s one that make a certain amount of sense. As we mentioned in our previous post, Playboy was a magazine that touted the female form as art (or at least something beautiful) rather than something dirty. So it makes a certain amount of sense for Playboy to cut back on nudity to the point where it’s a step beyond the Maxim level, but with MUCH better articles.
You can check out this project on ISO50.com, or check out a few extra spreads from the book (NSFW) on AlexCornell.com (scroll down a bit for the slideshow)

3 Responses to “Playboy Re-brand”

  1. Alessandro Mingione Says:

    Sure, playboy was different, but what it needs isn’t a change in the logo, the bunny still rocks.

  2. Neu Black Says:

    I tend to agree. I think the logo redesign is not as interesting as the overall re-thinking of what the magazine is about. There are some really great spreads in this book that harken back to the golden years when playboy had top notch art direction.

  3. Alex Jones Says:

    Totally agree. The bunny logo is iconic.

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