MUJI Comes to America09.27.07   |   Posted in: Art & Design, Events   |   By: A. Salem Jones
Tags: Enzo Mari, Jasper Morrison, MUJI, Naoto Fukasawa, New York, stores
You can expect this to be huge. Japanese retailer MUJI, which has stores in many other parts of the world, makes its US debut this November. The store will be located in New York at 455 Broadway. A flagship in Midtown Manhattan is slated to open next year. MUJI products are minimal (in form and color), unbranded, and extremely inexpensive. Literally translated, Mujirushi Ryohin, MUJI’s original name, means â€œno brand quality goodsâ€. To get an idea of their products you can visit the UK online store. The images shown are of MUJI stores in Tokyo. A limited number of MUJI products have been available domestically through the MoMA Store but the new store will offer over 2,000 items. Many of them come from the minds of design greats such as Naoto Fukasawa, Jasper Morrison and Enzo Mari.
MUJI represents a return to modernism’s roots in mass produced low cost goods. The website offers these seemingly ironic thoughts, “Because there is complexity in purity. Elegance in plainness. Intricacy in streamlining. Richness in reduction. Depth in minimalism. Surprise in uniformity. Innovation in re-use. Cool in the avoidance of cool. And there is true sophistication in simplicity.”