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Free Brand Identity Templates by Paula Scher of Pentagram

11.14.07   |   Posted in: Art & Design   |   By: A. Salem Jones
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Both Paula Scher and Pentagram have solid bodies of work and as such deserve a fair amount of respect. A recent visit to a HP microsite, however, revealed a site which attempts to “present advice on brand identity design, video tutorials for small businesses and brand identity templates for small businesses.”

At best, this site gives an introduction to brand identity to the uninitiated. At worst, it gives the public an overly simplified idea of designing brand identity and further cheapens it by giving away free “customized work” from a brand name designer.

While there is no substitute for working with a trained designer, many may not realize this. In any case, the perceived difference has been lessened. In the same way it would be irresponsible for a doctor to encourage self-medication, this too seems wrong. It is a disservice to the graphic design community, and ultimately, their potential clients. At the end of the day, Paula Scher and Pentagram benefit more from exposure (and potential financial compensation) than they loose from the lessened value of their work.

How do you feel about this? Post a comment and share your thoughts.

6 Responses to “Free Brand Identity Templates by Paula Scher of Pentagram”

  1. Fernando Travieso Says:

    This is to prove again that EVERYBODY has a price.

  2. Sean Rees Says:

    : (

    This is like finding out father Christmas doesn’t exist…

  3. Norm Says:

    it would have been harder to swallow, had the templates actually been good!

  4. cleantypeface Says:

    Awesome, now you and your friends can all have the same branding. This is the myspace page of identity packages.

  5. bai-ee Says:

    eh… whats the real difference between this and a word template.

  6. Elizabeth Sanderson Says:

    I have to analyse our brand identity–a not-for-profit called The Hunger Project working in Africa, South Asia and Latin America. I’m looking for brand identity templates.

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