Flight404 – Robert Hodgins07.24.07   |   Posted in: Art & Design, Tech   |   By: Aaron Frebowitz
Tags: Advertising, animation, Blogs, Graphic Design, Motion, Proce55ing, Processing
Geometric processing (aka proce55ing) is quickly becoming the next boom in high end commercial design. More than 2/3rds of Motion Theory’s extensive catalogue (for lack of a better example) has incorporated processing to date.
The majority of it is in due part to one Robert Hodgins. Personally speaking, there’s a certain level of intent and control over one’s work that’s excessively frustrating.
The design industry’s quickly becoming more about the desire for the unexpected, the random presence, the infestation of imagery that is ever-refreshing and all-inspiring. It doesn’t all have to mean something. So to put a spin on the old saying; think less, experiment more.