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Design Affecting Bottom Line

06.30.08   |   Posted in: Art & Design   |   By: A. Salem Jones
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We were always taught that design was about solving problems (never mind that the decision making food chain and more common verbal usage relegate design to “styling”). Sam’s Club, a membership store owned by Wal Mart, made a simple design change that affects their bottom line. By changing the shape of the milk carton, they increased the amount of milk per cubic foot by 50%. This means fewer delivery trips and the elimination of water and labor costs associated with cleaning and transporting milk crates. Consumers found the pouring spout in need of further work but it raises the question – How many other things could be made more efficient/economical/green through design? Top photo by David Maxwell for The New York Times.

Read the full story on the The New York Times website

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