BMW Welt08.1.07   |   Posted in: Art & Design, Tech   |   By: A. Salem Jones
Tags: Architecture, Automotive, Coop Himmelb(l)au
Translating to BMW World in English, BMW Welt is an ultramodern shrine to the company’s automobiles. Beginning in October, customers in Germany can pay a fee to pick up their car adjacent to the Munich factory culminating in the unveiling of their car, perfectly lit, and on a turntable. In 2001, BMW held a competition for the building’s design. The chosen concept (rumored to have cost in the ballpark of $300 million) was designed by Austrian firm Coop Himmelb(l)au.
The construction of the museum asserts BMW’s heritage and presence in the design world. The site is a direct strategic positioning against the likes of Lexus. It is a wonderful byproduct of branding to see such beautiful buildings take form. Photos by Cliff Serna for The New York Times. – Via The New York Times