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BMW Welt

08.1.07   |   Posted in: Art & Design, Tech   |   By: A. Salem Jones
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bmw-welt-world-03.jpgTranslating to BMW World in English, BMW Welt is an ultramodern shrine to the company’s automobiles. Beginning in October, customers in Germany can pay a fee to pick up their car adjacent to the Munich factory culminating in the unveiling of their car, perfectly lit, and on a turntable. In 2001, BMW held a competition for the building’s design. The chosen concept (rumored to have cost in the ballpark of $300 million) was designed by Austrian firm Coop Himmelb(l)au.

The construction of the museum asserts BMW’s heritage and presence in the design world. The site is a direct strategic positioning against the likes of Lexus. It is a wonderful byproduct of branding to see such beautiful buildings take form. Photos by Cliff Serna for The New York Times. – Via The New York Times

One Response to “BMW Welt”

  1. Ultramodern BMW Shrine « Dustbowl Says:

    [...] Ultramodern BMW Shrine Published August 1st, 2007 Architecture Link via NeuBlack [...]

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