Earlier this month New York hosted this years first IMS, where motor giant Honda unveiled the Fury. This new design takes Honda further in the chopper direction at the same time allowing the company to mass produce the custom looking machines. By utilizing a modification of the VTX 1300 motor, the bikes can be produced at the existing Kumamoto, Japan factory. The marketing push for the Fury is, in my opinion, not characteristic of what we usually see from Honda. They’ve taken the “extreme” approach with print ads, commercials, and web site design in an effort to further encroach on the market share of brands like Harley Davidson and American Chopper.